Assessment Objectives and Media & Collective Identity

 

AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression. (15%)

AO2: Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating their own practical work. (10%)

25% of overall A-Level.

What the specification says:

• How do the contemporary media represent nations, regions and ethnic/social/collective groups of people in different ways?
• How does contemporary representation compare to previous time periods? Compare representation between past, current and future periods.
• What are the social implications of different media representations of groups of people? How are transgender people treated in social environments today?
• To what extent is human identity increasingly ‘mediated’? Do we use media to form our own identity? What is media classifying us as? Relate to the hypodermic needle effect.

For the second point: requirements candidates must cover

-Historical, dependent on the requirements of the topics, candidates must summaries the development of the media forms in question in theoretical contexts.

-Contemporary, examples from five years before the examination.

-Future, candidates must demonstrate personal engagement with debates about the future of the media forms/issues that the topic relates to.